Tourism & Recreation Sector

West Africa's Premier Destination for Internaltional Tourism

Ghana is globally recognized as a high-quality destination characterized by excellent tourism products and standards. Blessed with an all-year-round tropical climate, diverse wildlife, exotic water resources, pristine beaches, vibrant nightlife, and a rich historical and cultural heritage. The country is a favorite for tourists arriving from Europe, the Americas, Asia, and beyond. Reinforcing this status, the country ranks first in West Africa on the 2024 World Economic Forum Report on Tourism and Travel Development Index, which evaluates the policies and factors that make a nation a viable place for sector investment.

The sector plays a crucial role in generating foreign exchange and expanding employment opportunities. Investing in this dynamic sector offers unique advantages, as the industry faces little to no competition within the African region due to its exceptional diversity and unparalleled experiential offerings.

 A major draw is the country’s profound historical significance, highlighted by over forty slave forts dotted across the coast. These are the most significant structures of their kind in West Africa, transforming Ghana into a premier destination for the global Diaspora seeking to connect with their roots. Furthermore, the nation boasts highly specialized, themed eco-tourist sites, including exclusive hippo, monkey, and butterfly sanctuaries, which actively drive the growing trends of ecotourism, adventure tourism, and arts tourism.

To ensure these ventures are highly profitable and secure, the Government of Ghana provides a robust framework of investor incentives. Businesses in the sector benefit from a favorable concessionary duty rate of 10% on goods imported by hotels and restaurants, alongside a reduced corporate tax rate of 22%, compared to the standard 25%. Furthermore, international investors are protected by strict guarantees against the expropriation of private investments, supported by insurance against non-commercial risks under the World Bank’s Multilateral Investment Guarantee Agency (MIGA) Convention. Finally, an extensive network of Double Taxation Agreements (DTAs) is in place to effectively rationalize tax obligations, cementing Ghana as an exceptionally secure, profitable, and attractive market for recreation and tourism investments.

Some of the investment opportunities for this sector are as follows:

  • Eco-tourism (Investment in lodging facilities, water and waste management, transport facilities)
  • Cultural Tourism: Investing in the re-development of castles and forts which could be used as hotels as well as heritage sites.
  • Medical Tourism:  Investment in specialiszed hospital. clinicas, diagnostics centers, pharmaceutical distribution hub to serve both local and West African regional market.  
  • Educational Tourism: Ghana is the destination of choice for students from West Africa and the rest of Africa seeking higher education. 
    • Investment in : private tertiary institutions, specialized educational units, Research Centres
  • Adventure Travel: Development of new and existing locations for adventure tourism
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Business Friendly Environment and Policies

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Attractive incentives for investors and businesses

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Availability of skilled and trainable labour

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Availability of infrastructure for further development

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Availability and proximity to regional markets

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